About Us

Sweetflag is an online retailer for inspiring and restorative home goods, accessories, and smoking accoutrements with a distinctly feminine ethos. We offer a carefully selected range of products intended to elevate everyday rituals and enhance your state of mind by celebrating time for contemplation, wonder, and whimsy. We are creating a lifted lifestyle, where the personal can be sacred, and the beautiful can be sublime.

Sweetflag is founded by Luren Jenison and Lydia Okrent. Graphic identity and website by Jodie. All photography by Alyssa Robb.   


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